Marketing Management, BSc (Hons), with study abroad

Applications to the Year 2 entry BSc Marketing Management (Study Abroad) programme are primarily for students from partner institutions, where the equivalent of Year 1 is completed at one of our partner universities. It also allows Lancaster University students from BSc Business Management or BSc International Management to transfer to this marketing programme after their first year. For others who have finished the equivalent of Year 1 elsewhere and seek to transfer, eligibility is evaluated case-by-case. We advise reviewing our guidance on transferring to Lancaster University.This comprehensive degree immerses students in advanced marketing studies, fostering skills in brand strategy, digital marketing, and consumer behaviour, while addressing ethical concerns like social responsibility, data privacy, and sustainability. Lancaster's academic excellence ensures a prestigious qualification opening doors to dynamic careers. Blending theory with practical projects, discussions on trends, and insights from industry-connected faculty, the programme builds critical thinking and problem-solving for strategic or creative roles in organisations from startups to global brands.