Marketing Management, BSc (Hons), with industry placement

Applications to the Year 2 entry BSc Marketing Management (Industry) degree are primarily for students from partner institutions, where the equivalent of Year 1 is completed at one of our partner universities. It also enables students from Lancaster University's BSc Business Management or BSc International Management to transfer to this marketing program after their first year. For others who have finished the equivalent of Year 1 elsewhere and seek to transfer, eligibility is evaluated case-by-case; we recommend reviewing our guidance on transferring to Lancaster University.This comprehensive degree immerses students in advanced marketing studies, fostering skills in brand strategy, digital marketing, consumer behavior, and ethical considerations like social responsibility, data privacy, and sustainability. Blending theory with practical projects and industry-connected faculty, the program builds critical thinking for real-world success, preparing graduates for strategic or creative roles in organizations from global brands to startups. Lancaster's academic excellence ensures a qualification that unlocks diverse career opportunities in this dynamic field.