Marketing Management, BSc (Hons)

The BSc Marketing Management (Year 2 Entry) is a two-year degree program primarily designed for students from partner institutions, where the equivalent of Year 1 is completed at a partner university. It also allows Lancaster University students in BSc Business Management or BSc International Management to transfer after their first year. For others who have finished Year 1 elsewhere and seek to transfer, eligibility is evaluated case-by-case; consult our guidance on transferring to Lancaster University.This comprehensive program immerses students in advanced marketing studies, fostering skills in brand strategy, digital marketing, consumer behavior, and ethical considerations like social responsibility and sustainability. Lancaster's academic excellence ensures a prestigious qualification opening doors to dynamic careers. Blending theory with practical projects, discussions on trends, and insights from industry-connected faculty, the course builds critical thinking and problem-solving abilities, preparing graduates to drive business success in strategic or creative roles.