Marketing, BSc (Hons), with industry placement

The BSc Marketing (Industry) at Lancaster University equips students with essential knowledge and skills for a successful career in an industry that shapes society and drives innovation. Participants gain a deep understanding of markets and consumers, exploring topics such as the influence of social media influencers, ethical considerations in consumer data collection, strategic business partnerships, and negotiating sustainable deals. At Lancaster, students address critical questions like why consumers purchase products, how they make decisions, and the evolving role of influencers. Optional modules include brand strategy, consumer behaviour, social media management, strategic marketing, and market research, fostering critical thinking on issues like big data usage, supplier networks, over-consumption, and negotiation in uncertain times.Students engage in live client projects with organizations such as the MOBO Awards, Saatchi & Saatchi, Tesco, Lake District Tourism, SMEs, and charities, enhancing market research skills and applying theory in practice. The third-year industry placement provides valuable work experience, with research indicating faster employment for graduates who complete it. For the latest details, consult the university website before applying.