Marketing, BSc (Hons), with study abroad

This Lancaster degree equips you for a successful career in marketing, an industry at the forefront of society, with a flexible structure allowing you to tailor your studies. You will develop expertise in branding, distribution, ethical considerations, strategy, consumer behaviour, and business models, while addressing key questions like the influence of consumer data and social media on marketing dynamics.In your third year, you can study at a partner university in Europe, North America, or Australasia, gaining an international perspective. The programme focuses on marketing's role in business success, complemented by minor subjects in areas such as business, creative arts, or social sciences. You'll engage in practical projects with real clients, build skills through collaborative learning, and receive support from academics and careers teams to prepare for graduate roles at leading companies like Google and IBM.