Marketing, BSc (Hons)

A BSc in Marketing from Lancaster University prepares you for a dynamic career at the forefront of industry. Our flexible structure lets you tailor your studies, selecting modules in areas like brand strategy, social media management, or digital marketing to align with your goals. You'll develop expertise in branding, consumer behaviour, ethical considerations, and business strategies, while addressing key questions on purchasing influences, digital trends, and data ethics.In your first year, complement marketing with two minor subjects from disciplines such as business, creative arts, or social sciences. Benefit from world-class academics, a strong alumni network with graduates at companies like Google and IBM, and hands-on projects with real clients like Tesco and Saatchi & Saatchi. Supported by academic tutors and careers guidance, you'll gain practical skills for marketing roles in various sectors, with options for a four-year degree including a year abroad or in industry.