Marketing and Design, BSc (Hons), with study abroad

As a BSc Marketing and Design (Study Abroad) student at Lancaster University, you will build a robust foundation in marketing principles and design practices. The program fosters a deep understanding of complementary and contrasting theoretical frameworks, while honing design research skills, critical thinking, and creative responses to briefs through experimentation and compelling visualizations. You will learn to commission design projects and manage marketing strategies across diverse domains, from packaging to online advertising, integrating business models, emerging technologies, product development, sustainability, and social media interactions.The curriculum explores consumer behavior, marketing research, customer relationship management, communications, and advanced concepts like retail routes and design thinking. Practical design skills in graphics, product design, and UX/UI are developed via optional modules and industry-standard software for 2D/3D visualizations. In your final year, you will gain consultancy experience through team-based research methods such as storyboarding, prototyping, and journey mapping, applying innovative solutions to real briefs like packaging for The Chocolate Cottage or campaigns for The Northern Design Festival. Your third year abroad at a partner institution, such as Sunway University in Malaysia, enhances cultural immersion and global perspectives. For the latest details, visit our website before applying.