Marketing and Design, BSc (Hons), with industry placement

As a BSc Marketing and Design (Industry) student at Lancaster University, you will build a robust foundation in marketing and design principles, exploring complementary and contrasting theoretical frameworks. The program hones design research skills, critical thinking, and the ability to address design briefs through creative experimentation and compelling visualizations. You will learn to commission design projects and manage marketing strategies across sectors like packaging and online advertising, integrating business models, emerging technologies, product development, sustainability, and social media interactions.The curriculum emphasizes practical application, including a third-year industry placement to enhance employability and real-world skills in consumer behavior analysis and marketing simulations. Marketing modules cover consumer behavior, research, customer relationship management, communications, retail routes, and design thinking. Design components focus on graphics, product design, UX/UI, and advanced visualizations using industry-standard software. In the final year, you will engage in consultancy projects, applying methods like storyboarding, prototyping, and journey mapping to innovate for clients, such as packaging for The Chocolate Cottage or campaigns for The Northern Design Festival and Energy Lancaster. This degree equips you for strategic, business-driven careers in the evolving design-marketing landscape. For the latest details, visit our website before applying.