This joint-honours degree in Marketing and Design equips creative individuals with a strong foundation in business, marketing, and design principles. Delivered by experts in both fields, the programme fosters expertise in complementary areas, including design briefs, marketing strategies, and industry-standard software for visualisation and innovation. Students explore topics like consumer behaviour, product development, sustainability, and the intersection of design with social media, while personalising their studies with electives in related disciplines.Over three years, the course advances from foundational business models and creative processes in the first year, to in-depth marketing research and design thinking in the second, and culminates in a third-year consultancy project with real clients. Accredited by the Chartered Institute of Marketing, it prepares graduates for strategic roles in design, marketing, and beyond, emphasising practical skills and professional qualifications.
A local representative of Lancaster University in Singapore is available online to assist you with enquiries about this course.