This course emphasizes the creative aspects of business and management, covering key elements of the entrepreneurial process such as creativity, opportunity recognition, sales, finance, leadership, and communication. Drawing on over 30 years of expertise, it fosters entrepreneurial thinking applicable to both large organizations and startups. Students explore how to develop innovative ideas, products, and services while addressing broader societal, environmental, and economic challenges, including the impact of technology on value chains and global opportunities.In its first year, the program aligns with the standard BSc Business Management degree, providing a strong foundation before allowing specialization in entrepreneurship from the second year onward. Through research-led and practice-based teaching, including support from Entrepreneurs in Residence, students build skills for real-world application. The university assists with placements and career development, ensuring graduates are equipped for diverse paths, from starting businesses to roles in established firms or the public sector.
A local representative of Lancaster University in Singapore is available online to assist you with enquiries about this course.