Advertising and Digital Marketing, BSc (Hons), with study abroad

The BSc Advertising and Digital Marketing (Study Abroad) programme offers real-world, hands-on experience in advertising and digital marketing. Its focused curriculum fosters a blend of creative and analytical skills essential for success in advertising, marketing communications, social media, and digital marketing. At Lancaster, students master proven techniques and the impact of compelling advertising in the digital era, preparing them for diverse roles in marketing communications.Delivered by field experts with substantial professional experience, the course provides a solid foundation in advertising, communications, and digital marketing through practical, theoretical, and critical lenses. Key topics include current communication theories and methods, media planning, digital and social media marketing, communications research, influencer marketing, and artificial intelligence (AI). Students hone employer-valued skills via real-life projects with agencies such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT, building professional networks, enhancing CVs, and advancing careers. Guest speakers from leading UK agencies and brand organisations, including programme alumni, bridge theory and practice. For the latest details, consult the website before applying.