Advertising and Digital Marketing, BSc (Hons), with industry placement

The BSc Advertising and Digital Marketing (Industry) programme offers real-world, hands-on experience in advertising and digital marketing. Its focused curriculum fosters a blend of creative and analytical skills essential for success in advertising, marketing communications, social media, and digital marketing.At Lancaster, you will master proven techniques and the impact of compelling advertising in the digital era, preparing you for roles across marketing communications. Taught by field experts with substantial industry experience, the course provides a solid foundation in advertising, communications, and digital marketing through practical, theoretical, and critical lenses. Key topics include current communication theories, media planning, digital and social media marketing, communications research, influencer marketing, and artificial intelligence (AI). You will hone employer-valued skills via real-life projects with agencies in advertising, design, digital marketing, and media, including past collaborations with OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT. Guest speakers from leading UK agencies and brand organisations, many Lancaster alumni, bridge theory and practice. For the latest details, check our website before applying.