Advertising and Digital Marketing, BA (Hons)

The BA in Advertising and Marketing empowers students to harness their creativity and tailor their studies to evolving interests, while emphasizing interdisciplinary approaches informed by employer needs. In a world where marketing drives billions in global advertising spend amid AI, social media, and digital influences, the program equips learners with skills in creative communication, consumer behavior, brand strategy, and market research through flexible modules taught by industry-experienced academics.Supported by tutors, minor subjects from other disciplines, guest speakers, and real-life agency projects, students build practical expertise and networks. From day one, career guidance helps develop CVs for diverse graduate roles, allowing customization toward agency-focused paths or broader ambitions.