Marketing and Management, BSc (Hons)

About the courseEquip yourself for the marketing challenges of the future on this CIM-accredited course. Whether you’re interested in launching your own company or want to innovate at the heart of a global organisation, you’ll study a combination of marketing and management theory and practice. On the Marketing and Management BSc you critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year you also develop a valuable understanding of economics, accounting and business law. In the subsequent years your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics. This course fully prepares you for the workplace while offering the flexibility to tailor your degree to your career path. Options include services marketing, neuro-marketing, leadership, entrepreneurship, the circular economy, project management and public management. You can also spend time enriching your experience by exploring different disciplines from across the university, spend time in the workplace or studying abroad. AccreditationAccreditation This course is accredited by the Chartered Institute of Marketing (CIM). On graduation, CIM accreditation will give you a head start in professional marketing, with exemptions on both the CIM Certificate and Diploma.About SussexSussex graduates change the world. Our students become the leaders of the future, making discoveries, improving lives and changing things for the better.Study with us to join a welcoming and inspiring community of staff and students from more than 140 countries.LocationWe shape the world from a fantastic campus on the UK’s beautiful south coast.We are the only UK university surrounded by a national park, so you can step off campus to explore the hills and woodlands of the South Downs. The vibrant, colourful and creative seaside city of Brighton & Hove is just nine minutes away.With Brighton voted the happiest city in England for students, (Student Living Survey, Sodexo, 2018) there can be few better places to study.