Marketing and Management, BSc (Hons)

Ranked 1st in the UK for annual research income in 2021/22 (Chartered Association of Business Schools), top 15 for Business and Economics (THE World University Rankings by Subject 2024), and 18th for Marketing (Complete University Guide 2024), this course equips students for future marketing challenges through a blend of theory and practice in marketing and management. You will critically assess organisational and consumer behaviour, explore marketing strategy, brand development, and product management, while gaining foundational knowledge in economics, accounting, and business law. Subsequent years cover digital marketing, international marketing, and analytics, with electives in diverse fields like psychology and languages to customise your studies and broaden perspectives.Accredited by the Chartered Institute of Marketing (CIM), graduates receive exemptions for CIM Certificate and Diploma, providing a professional edge. The University of Sussex Business School focuses on impactful research in management, economics, and innovation, integrating social responsibility and sustainability principles. Located on a scenic campus near Brighton & Hove, with easy access to Gatwick and London, the program also offers opportunities for placements and study abroad to enhance career preparation.

See the modules you will study by year by going to the ‘visit our course page’ link at the bottom of the page.