Human Resource Management and Marketing, BA (Hons)

Human Resource Management (HRM) focuses on effectively managing an organisation's workforce to drive success through strategies in recruitment, selection, motivation, rewards, training, development, grievance handling, performance management, and career progression. HRM educators are frequently recognised for teaching excellence, drawing from diverse backgrounds and conducting research in areas like employee ownership, social media in workplaces, and employability. Their work in industries such as banking and software informs leading publications and enhances organisational adaptability by expanding workforce skills. HRM extends beyond traditional businesses to encompass public, non-profit, community, and employee-owned sectors, requiring HR professionals to understand labour markets and broader social, economic, and political contexts.Marketing plays a pivotal role in businesses by identifying and meeting customer needs through strategic planning, business insight, and targeted communications. A Marketing degree builds essential skills, including effective communication via essays and presentations, teamwork through group projects and simulations, research and analysis culminating in dissertations, commercial awareness from case studies and real-world collaborations, time management for balancing deadlines, and self-confidence through active participation. These attributes prepare graduates for diverse professional opportunities.