Accountancy and Marketing, BAcc (Hons)

Planning a career in accountancy or finance? The University of Stirling offers an ideal foundation, ranked among the UK's top 20 for Accountancy and Finance (The Times and Sunday Times Good University Guide 2022). With 5-star teaching and industry accreditations, our degree equips you to prepare, present, and interpret financial data, enabling informed decisions by investors, lenders, and management. Designed for professional qualifications, it provides exemptions from key exams, covering financial statements, auditing, taxation, and reporting—preparing you to join thousands of successful Stirling graduates.Marketing at Stirling merges creative thinking with strategic analysis, ranked 2nd in the UK (Guardian University Guide 2022) due to research-led teaching and industry links. We prepare you for digital marketing's rapid evolution while grounding you in core principles. Gain live experience, business insights, research, and communication skills, with options for combined honours in 11 subjects. Ranked 1st in Scotland for student satisfaction (National Student Survey 2022), our graduates thrive at Adidas, BBC, and Next.