Product Design, BA (Hons)

The BA (Hons) in Product Design at the University of Lincoln emphasizes human-centered innovation, focusing on generating, delivering, and communicating ideas that challenge norms and create new markets. Students develop advanced skills as creative designers and strategic product developers, gaining insights into target audiences, consumer experiences, and marketable design. The program fosters industry connections, collaborations, placements, and business support to equip graduates for successful careers, while exploring theoretical aspects like trends, brands, cultures, ethics, and creative methodologies.In the first year, students build technical foundations in product design, from ideation to 3D prototyping. The second year covers sensory design and visual language, leading to live and independent projects in the final year, alongside a dissertation. Assessment methods vary by module, including coursework, exams, portfolios, group work, and presentations, with guidance from professors, lecturers, and industry experts.

In the first year, students have the opportunity to develop a thorough understanding of product design based on technical skills acquisition — from nurturing an idea to following a client brief and producing prototypes in 3D form. Design development practice continues in the second year, covering topics such as sensory design and visual language. In the final year of the degree, there are both live and independent projects alongside a dissertation on a design topic of the students choice. Students are expected to exhibit work in an end of year show, largely within the School itself and at a industry event, which is attended by members of the design and production industry and the general public.