Marketing and Advertising, BA (Hons)

The BA (Hons) Advertising and Marketing degree at Lincoln equips students with the creativity, knowledge, and skills needed to create effective global campaigns, preparing them for careers in the creative industries. The programme covers key topics such as buyer behaviour, brand development, the advertising process, media planning, and global marketing, fostering a deep understanding of advertising and marketing's role in business and society. Students learn to apply marketing techniques at strategic and operational levels, implement creative strategies, and develop digital skills from the first year, with an emphasis on digital marketing throughout.In the first year, students explore foundational themes like business data analysis and marketing principles. The second year delves into buyer behaviour, market research, and advertising applications, while the final year focuses on specialised areas. Assessment varies by module and may include coursework, essays, exams, portfolios, group work, or presentations. Students receive guidance from professors, lecturers, and industry experts, with opportunities for optional modules subject to availability. For the latest details, visit the course page on our website.

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing. In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising. For the most up to date module information, please visit the course page for this programme on our website. Some programmes provide you with the opportunity to focus your study in a particular area through optional modules. Timetabling arrangements may limit the availability of some optional modules to some students. As the options often reflect staff research interests, they may alter over time due to staff availability.