Marketing and Management (Integrated Masters), MMan (Hons), with industry placement

Today's marketers must navigate global audiences while upholding cultural sensitivities and delivering ethical, sustainable strategies. The MMan in Marketing and Management at Essex Business School provides an integrated bachelor's and master's program, allowing seamless progression from undergraduate to postgraduate studies. This course blends management principles with marketing expertise, equipping students to manage modern organizations, understand customer dynamics, and tackle challenges like gender stereotyping and international promotion.Students explore key areas including digital marketing, consumer behavior, brand management, and business strategy, alongside foundational business education in accounting, finance, and economics. In the final year, an independent research project fosters skills in critical thinking and time management. Committed to ethical practices as a UN PRME signatory, the program offers options for study abroad or placement to enhance employability and global experience.