Media and Marketing, BA (Hons)

The media landscape is evolving rapidly due to digital technologies, creating dynamic opportunities in the communications sector. This course equips graduates with essential skills in media and marketing by exploring digital communications, social media, and content production. It emphasizes writing and creativity across formats like journalism, advertising, and documentaries, while building practical abilities in web video, website production, and project management for digital economies.Key features include enhanced employability through combined subjects, varied learning via lectures and practical assignments, work experience, external visits, and creative development. Learning involves interactive sessions, group projects, research, and real-world briefs. Career paths span roles such as brand manager, social media executive, journalist, or marketer, with options for joint honours pathways to study subjects equally or specialize.