Marketing (Management) (Top-Up), BA (Hons)

BA (Hons) Marketing Management (top-up)This one-year full-time top-up programme builds on your existing marketing knowledge to develop essential managerial skills, preparing you for leadership roles in marketing, communications, and business development. Tailored for those without a prior full marketing degree, it equips you with the confidence, creativity, and expertise to craft organisational strategies and foster customer-led business growth.Learning occurs in business-focused settings, including classrooms, labs, and studios, with field trips to trade fairs, exhibitions, and live company projects to ensure relevance to market trends. Benefit from masterclasses and guest lectures by experts like Professor John Rudd and Dr Dave Chaffey, plus strong ties to regional agencies. Graduates secure direct entry into management careers, achieving board-level success or entrepreneurial ventures.