Marketing (Management) (Top-Up), BA (Hons)

The BA (Hons) Marketing Management (top-up) is a one-year full-time programme designed to enhance your existing marketing knowledge while developing essential managerial skills. Tailored for those without a prior full degree in marketing, it equips you with the confidence, creativity, and expertise to craft organisational marketing strategies and foster customer-focused business approaches. Through practical learning in business contexts, including field trips, exhibitions, and live company projects, you gain real-world relevance and stay abreast of current trends.You will benefit from masterclasses and guest lectures by industry influencers like Professor John Rudd and Dr Dave Chaffey, alongside strong connections with regional marketing agencies. This qualification provides a direct pathway to management and marketing careers, boosting your professional development and leading to high-achieving roles, such as board positions or entrepreneurial ventures, as demonstrated by Derby's successful graduates.