Marketing, BA (Hons)

The BA (Hons) Marketing degree, accredited by the Chartered Institute of Marketing (CIM) and ranked third in the Guardian University Guide 2023, offers professional development through a flexible structure. In the first year, students explore core marketing aspects to identify their interests, then specialize in year two via pathways in general marketing, digital marketing, or marketing, PR, and advertising. This approach builds essential skills for diverse career opportunities.Learning involves interactive methods like lectures, seminars, practical assignments, and visits to industry events, complemented by placements and internships. Students engage in real-world projects, guest speaker sessions, and case studies, with options for international study. Placements between years enhance practical experience and networking, ensuring graduates gain a comprehensive foundation in marketing disciplines for broad employability.