Marketing and Consumer Psychology, BA (Hons)

This degree is ideal for those intrigued by consumer behaviour and the motivations behind purchasing decisions. You will explore consumer psychology and its application to marketing strategies, gaining a comprehensive understanding of contemporary marketing challenges through the BSc (Hons) Marketing and Consumer Psychology programme.Professionally accredited by the Chartered Institute of Marketing (CIM), the course offers opportunities to earn valued qualifications while tailoring studies with optional modules in areas like social media and sustainability. Learning involves interactive methods such as lectures, practical assignments, company visits, placements, and research projects. Graduates are well-positioned for marketing roles in account, product, or brand management, or for postgraduate studies like MSc Marketing Management or MBA.