Marketing and Consumer Psychology, BA (Hons)

If you are interested in consumer behavior and the motivations behind purchasing decisions, the BA (Hons) Marketing and Consumer Psychology is ideal. This degree equips you with critical customer insight methods and consumer theory, applied to marketing scenarios for a deep understanding of contemporary issues. Professionally accredited by the Chartered Institute of Marketing (CIM), it offers pathways to gain sought-after CIM qualifications, enhancing employability. Tailor your studies with optional modules in social media, copywriting, brand impact, and sustainability.Teaching is interactive, featuring lectures, seminars with guest speakers, practical assignments like creating ads and social media content for real briefs, company visits, placements, internships, and research projects. High demand exists for graduates in roles such as account, product, brand, or communications management, with pathways to postgraduate studies including MSc Marketing Management, MBA, or MSc International Business and Marketing.