Digital Marketing, BSc (Hons)

BSc (Hons) Digital Marketing prepares students to navigate the evolving landscape of customer-brand interactions, from social media and search engines to mobile apps and viral marketing. As digital strategies become essential for progressive organisations, this programme offers a chance to develop skills that make a real impact. Drawing on personal experiences as digital consumers, students learn to leverage cutting-edge technologies, tools, and platforms to create compelling communications, while gaining accreditation from the Chartered Institute of Marketing for enhanced professional credibility.The course emphasises hands-on learning in areas like social media, SEO, content management, and digital analytics, supported by core marketing and business principles. Opportunities include placements, internships, Adobe and Google certifications, and networking events. Between years two and three, students can opt for a placement year or summer internship to build practical skills. Graduates are well-positioned for roles such as digital account manager or SEO analyst, enabling them to drive digital innovation in marketing strategies. The programme is also available with a foundation year.