Artificial Intelligence in Digital Marketing, BSc (Hons)

This Artificial Intelligence and Marketing degree leverages data-driven decision-making from both fields, equipping you with skills to address key societal challenges in consumer behavior and deliver forward-thinking solutions—ideal for advancing in the graduate job market.Key features include enhanced employability through dual expertise, industry placements and projects, specialist facilities in a modern environment, study abroad options for global perspectives, and coursework-only assessments with no exams. Learning involves interactive lectures, seminars with guest speakers, practical assignments like creating ads, blogs, videos, and social media for real briefs, company visits, internships, and research projects. Graduates pursue roles such as Machine Learning Engineer, Data Scientist, Business Intelligence Engineer, Robotics Engineer, AI Researcher, or Brand Manager.