Artificial Intelligence in Digital Marketing, BSc (Hons)

This programme in Artificial Intelligence and Marketing harnesses data for informed decision-making, preparing graduates to excel in the job market by addressing key societal challenges in consumer behaviour and delivering innovative solutions.Key features enhance employability through dual expertise, industry placements, modern facilities, study abroad options, and coursework-based assessments. Learning includes interactive lectures, seminars, practical assignments like creating marketing content for real companies, visits to trade events, internships, and research projects. Graduates can pursue roles such as Machine Learning Engineer, Data Scientist, Business Intelligence Engineer, Robotics Engineer, AI Researcher, or Brand Manager.