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Artificial Intelligence in Digital Marketing, BSc (Hons)

University of Derby, United Kingdom

 
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Subject ranking

Marketing And Public Relations
UK / Guardian 2025
15th
Information Technology and Systems
UK / CUG 2024
18th
Marketing
UK / CUG 2024
44th

Costs

Course feesS$24.6K / year
Entertainment, books
food & rent
S$16.5K / year
Beer S$5
MacDonalds S$10
Cinema S$15
Coffee S$4
TotalS$41.1K / year

Entry requirements

A Level BBB
Diploma
International Baccalaureate

Scholarships

Derby International Excellent Scholarship
£5000 for tuition
Limited quantity
British Chevening Scholarships
100% for tuition and living expenses
Limited quantity

Information

Course
Code
I4N7
Upcoming
Intakes
Sep 2025
Pathway
Programmes
See pathways
University
Information
WHATSAPP
+65 9650 3225
HOTLINE
+65 6333 1300

Duration

3 years
Graduate
2028
About the course

Course summary

Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions. KEY FEATURES OF THE COURSE EMPLOYABILITY: Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduateWORKING WITH INDUSTRY: Take advantage of our connections with employers on work placements and projects SPECIALIST FACILITIES: Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities STUDY OPTIONS: Some modules within this course offer the chance to study abroad to gain a global marketing perspective NO EXAMS: All assessment will be carried out through coursework, meaning there are no exams HOW YOU’LL LEARN: Teaching methods for this degree will be varied, interactive and engaging. You will take part in:

  • Lectures and seminars — led by our own tutors as well as occasionally by guest speakers
  • Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs
  • Visits to exhibitions, trade fairs and companies
  • Placements and internships
  • Research projects
YOUR CAREER: By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as:
  • Machine Learning Engineer
  • Data Scientist
  • Business Intelligence Engineer
  • Robotics Engineer
  • AI Research
  • Brand Manager

A local representative of University of Derby in Singapore is available online to assist you with enquiries about this course.