Sport, Media and Culture, BA, with study abroad

This four-year BA (Hons) in Sport, Media and Culture with a Year Abroad programme prepares students for careers as professional sports content creators and communicators in the modern sports media landscape. It combines practical training in sports journalism, commentary, and promotion with theoretical insights into fandom, national identity, and sports narratives. Students gain a comprehensive understanding of sports media through socio-cultural analysis, developing skills in creating multi-media content such as podcasts, match reports, and promotional strategies. The curriculum includes industry-standard facilities, teaching from experienced academics, and partnerships with organisations like Swansea City FC, alongside placement opportunities and a supportive student community.In the first year, core modules like Introduction to Media Communication and Creative Media Platforms build foundational knowledge, while later years offer practical options such as Sports Commentary, Public Relations, and Documentary Filmmaking. At least 40 credits can be studied in Welsh. Assessment focuses on coursework, blending academic analyses with hands-on projects like sports podcasts and commentary tracks, ensuring graduates are employable and globally experienced through the Year Abroad.

"Our sports media and culture modules will explore how sport is framed in the media, whilst also providing an insight into the way that sport, sporting culture and journalism has shaped the cultural life of contemporary Britain and the world. Not only will these modules give you a robust grounding in theory, but you will also be offered the opportunity to put this theory into practice with authentic assessments and practical opportunities. Or innovative programme has been designed to ensure that students are able to study, at least 40 credits, 2 modules each year, through the medium of Welsh. Our first year offer a compulsory suite of modules, to help you to gain a firm understanding of the area of sport, media and culture. Examples include: Introduction to Media Communication Creative Midea Platforms Pitch Invasion: Sport and its impact on society. Your second and third year will include a mixture of compulsory and optional modules, many of a practical nature, further enhancing key employability skills. Examples include: Pitch Perfect: Sports Commentary and Punditry Sports Public Relations Professional Sports Communication Placement Documentary Filmmaking and Broadcasting"