Sport, Media and Culture, BA

Our three-year BA (Hons) in Sport, Media and Culture equips students for careers as professional sports content creators and communicators in the modern media landscape. This practical programme covers topics such as sports journalism, commentary, and promotion, while exploring theoretical concepts like fandom, national identity, and sports narratives. Students gain a solid understanding of the sports mediascape, developing skills in creating multi-media content, including podcasts, match reports, and promotional strategies. Taught by industry-experienced academics, the course provides access to advanced facilities and partnerships with organisations like Swansea City FC, alongside placement opportunities to enhance employability.Modules delve into how sport is portrayed in media and its cultural impact, blending theory with practical assessments. First-year core modules include Introduction to Media Communication and Creative Media Platforms, while later years offer options like Sports Commentary and Professional Sports Communication Placement. Assessment focuses on coursework, incorporating critical analyses, media projects, and practical outputs such as sports podcasts.

Our sports media and culture modules will explore how sport is framed in the media, whilst also providing an insight into the way that sport, sporting culture and journalism have shaped the cultural life of contemporary Britain and the world. Not only will these modules give you a robust grounding in theory, but you will also be offered the opportunity to put this theory into practice with authentic assessments and practical opportunities. Our innovative programme has been designed to ensure that students are able to study, at least 40 credits, two modules each year, through the medium of Welsh. Our first year offers a compulsory suite of modules, to help you to gain a firm understanding of the area of sport, media and culture. Examples include: Introduction to Media Communication Creative Midea Platforms Pitch Invasion: Sport and its impact on society. Your second and third years will include a mixture of compulsory and optional modules, many of a practical nature, further enhancing key employability skills. Examples include: Pitch Perfect: Sports Commentary and Punditry Sports Public Relations Professional Sports Communication Placement Documentary Filmmaking and Broadcasting For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-sport-media-culture/