Sport, Media and Culture, BA

Our three-year BA (Hons) in Sport, Media and Culture equips students for careers as professional sports content creators and communicators in the modern media landscape. This practical programme covers topics such as sports journalism, commentary, and promotion, while exploring theoretical concepts like fandom, national identity, and sports narratives. Students gain a solid understanding of the sports mediascape, developing skills in creating multi-media content, including podcasts, match reports, and promotional strategies. Taught by industry-experienced academics, the course provides access to advanced facilities and partnerships with organisations like Swansea City FC, alongside placement opportunities to enhance employability.Modules delve into how sport is portrayed in media and its cultural impact, blending theory with practical assessments. First-year core modules include Introduction to Media Communication and Creative Media Platforms, while later years offer options like Sports Commentary and Professional Sports Communication Placement. Assessment focuses on coursework, incorporating critical analyses, media projects, and practical outputs such as sports podcasts.