Public Relations and Media, BA (Hons)

This Chartered Institute of Public Relations-accredited course in public relations and creative media practice offers exciting career paths in a dynamic sector. Swansea's Media and Communications programme ranks first in the UK for Student Experience and Teaching Quality (Times Good University Guide 2024), with graduates securing global roles in journalism, media, marketing, and more. Set on the picturesque Singleton Park campus overlooking Swansea Bay, the programme provides a comprehensive grounding in strategic communications, digital PR, marketing, and entrepreneurship, alongside practical skills in modern media fields. Students access advanced facilities like the Media Creativity Suite and can tailor their studies with flexible modules, including options in Welsh.The course features expert teaching from researchers and industry professionals, supported by guest lectures, work placements, and study abroad opportunities in the USA, Hong Kong, or Singapore. Sample modules include Introduction to Media Communication (Year 1), Theorising the Media (Year 2), and Strategy, Marketing and Branding (Year 3). Assessment methods encompass presentations, group work, and essays, fostering strong research and communication skills. For more details, visit the course page.

Sample Modules include: Year 1 - Introduction to Media Communication, Public Relations: Strategic Communications. Year 2- Theorising the Media, Public |Relations Theory in Action. Year 3 - Strategy, Marketing and Branding