Media and Communication, BA (Hons), with study abroad

Swansea University's BA in Media and Communication offers a dynamic three-year programme exploring creative media, radio and video production, digital and social media, journalism, public relations, branding, and marketing. Ranked first in the UK for student experience and teaching quality (Times Good University Guide 2024) and student satisfaction (Complete University Guide 2024), the course provides access to a state-of-the-art Media Creativity Suite with video studios and industry software like Final Cut Pro X and Adobe Creative Cloud. Students can tailor their studies through flexible pathways in media theory, digital media, journalism, film, PR, and creative practice, with options to study modules in Welsh and undertake a year abroad in destinations such as the USA or Hong Kong to enhance cultural and career prospects.Assessments mimic real-world industry scenarios, including pitching multi-media projects to professionals and developing PR strategies for clients, fostering skills in research, analysis, and communication. Graduates pursue global careers in journalism, media, PR, marketing, and broadcasting, supported by expert staff blending academic and industry experience. For more details, visit the course page.

The modules of this course are broken down into 6 unique pathways; Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice. Students can follow whichever pathways aligns to thier interests and objectives, or they can choose a mix of modules from the pathway to aquire a variety of skills. You can study 80 credits or more of this course through the medium of Welsh. Each year of the course has dedicated Welsh language taught modules within each pathway. Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Delivering and Decoding the News • Introduction to Media History Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Approaches to Film Analysis • Social Media Practices • Sport Public Relations • Documentary Film Making and Broadcasting • Digital Futures Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-media-communication