Media and Communication, BA (Hons)

This three-year Media and Communications course at Swansea University explores creative media practice, radio and video production, digital media, journalism, public relations, branding, and marketing, offering diverse career opportunities. Ranked first in the UK for student experience and satisfaction (Times Good University Guide and Complete University Guide 2024), it provides access to a Media Creativity Suite with advanced software, flexible modules in areas like film production and digital PR, and options to study in Welsh. Based on a scenic campus, the program features expert staff blending academic and industry insights, helping students develop skills in research, analysis, and presentation.The course includes pathways in media theory, digital media, journalism, film, public relations, and creative practice, with assessments mimicking industry tasks, such as pitching projects and creating digital strategies. Students can undertake work placements, study abroad in places like the USA, and complete an optional dissertation, enhancing global career prospects in fields like broadcasting and marketing.

The modules of this course are broken down into 6 unique pathways; Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice. Students can follow whichever pathways aligns to thier interests and objectives, or they can choose a mix of modules from the pathway to aquire a variety of skills. You can study 80 credits or more of this course through the medium of Welsh. Each year of the course has dedicated Welsh language taught modules within each pathway. Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Delivering and Decoding the News • Introduction to Media History Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Approaches to Film Analysis • Social Media Practices • Sport Public Relations • Documentary Film Making and Broadcasting • Digital Futures Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-media-communication/