Marketing, BSc (Hons)

Our BSc in Marketing delivers a robust foundation in marketing principles and essential management disciplines vital for business success. The programme integrates marketing strategy with contemporary topics like consumer behaviour, research, international marketing, and digital marketing, fostering critical thinking and informed decision-making. Ideal for aspiring professionals, it is delivered by Swansea University's world-class faculty at the state-of-the-art Bay Campus, with Chartered Institute of Marketing (CIM) accreditation enhancing employability through industry-focused skills.The first year comprises compulsory modules in business management and marketing, while subsequent years offer a blend of required and optional modules, including integrated marketing communications, digital marketing, and strategy. The final year allows for an independent dissertation or group consultancy project. Assessment methods vary, incorporating exams, essays, marketing plans, video proposals, and more, to build research, analytical, and presentation abilities.