In today's digital era, individuals dedicate more time to media consumption than any other activity, with online platforms expanding choices while varying quality. Amid 'fake news', discerning fact from opinion is crucial. This Swansea University programme equips students with analytical, practical, and employability skills for the graduate market, covering journalism, creative media, digital and social platforms, public relations, marketing, media theory, law, and film. Taught by industry experts, it balances theory and practice across flexible pathways, with options for Welsh-language modules and a third-year industry placement.Ranked first in the UK for student experience and satisfaction (Times Good University Guide and Complete University Guide 2024), the course is based at the scenic Singleton Park campus, offering access to advanced facilities like a video studio and software such as Adobe Creative Cloud. Assessments simulate real-world scenarios, including pitching ideas to professionals and creating digital content. Graduates pursue global careers in journalism, media, PR, marketing, and broadcasting. For details, visit the course page.
The modules of this course are broken down into 6 unique pathways; Media Theory, Digital Media, Journalism, Film, Public Relations, and Creative Practice. Students can follow whichever pathways aligns to thier interests and objectives, or they can choose a mix of modules from the pathway to aquire a variety of skills. You can study 80 credits or more of this course through the medium of Welsh. Each year of the course has dedicated Welsh language taught modules within each pathway. Your first year will include a mixture of compulsory and optional modules, with examples of compulsory modules from recent years including: • Delivering and Decoding the News • Introduction to Media History Your second and third years will comprise entirely optional modules from an expansive range of subject areas. Examples of optional modules in recent years have included: • Introduction to Writing Fiction • Studying Digital Media • Writing for Radio and Screen • Documentary Film Making and Broadcasting • Digital Futures Your final year will include an optional independent dissertation project. For the full programme structure and module breakdown, please visit our webpage at: https://www.swansea.ac.uk/undergraduate/courses/culture-communication/media-comms-journalism-pr/ba-journalism-media-communications
A local representative of Swansea University in Singapore is available online to assist you with enquiries about this course.