International Tourism Management, BSc (Hons)

Tourism, one of the world's largest and fastest-growing industries, encompasses established business and human-focused studies. Our department's robust industry connections, both locally and internationally, enable students to explore diverse tourist destinations across private, public, and voluntary sectors globally. The course emphasizes destination marketing and economic impacts, featuring field trips and real-world case studies to illustrate the complexities of managing tourism sites and their role in fostering economic growth.The programme begins with compulsory modules in the first year, covering tourism essentials and business management topics like marketing, the business of tourism, and tourism's societal effects. Subsequent years blend compulsory and optional modules, including entrepreneurship for tourism experiences, sustainable tourism, and visitor experience design. Assessment varies, incorporating exams, essays, group presentations, reflective journals, and podcasts, while building strong research, analytical, and communication skills. For detailed information, visit our webpage or contact us.

Your first year of study is made up of all compulsory modules covering specialist Tourism content and key elements of Business Management. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of compulsory modules include: • Marketing • The Business of Tourism • Tourism and Society Your second and third years will comprise of a mixture of compulsory and optional modules. You will specialise in Tourism specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of compulsory Tourism modules include: • Entrepreneurship for Tourism Experiences • Tourism in Practice • Visitor Experience Design and Management • Sustainable Tourism • Tourism Planning Your final year will include a large compulsory project, including both group and individual assessment, further preparing you for the world of work. For the full programme structure and module breakdown, please visit our webpage at https://www.swansea.ac.uk/undergraduate/courses/som/tourism/