Business Management (Marketing), BSc (Hons), with study abroad

Our BSc in Business Management (Marketing) suits students keen on marketing, sales, and consumer behaviour. It builds foundational business and management skills while delving into specialised marketing topics and global customer-business interactions. The programme includes a year abroad between the second and final year, enhancing skills through international partnerships. Accredited by the Chartered Management Institute (CMI), Chartered Institute of Management Accountants (CIMA), and Chartered Institute of Marketing (CIM), it offers high-quality teaching at Swansea University's Bay Campus, with final-year projects collaborating with real companies to boost employability.The first year features seven compulsory modules, such as Marketing and Operations Management, plus one elective. Later years mix compulsory and optional modules like Digital Marketing and Project Management. Assessment varies, including business reports, group presentations, and reflective logs, fostering research, analytical, and communication skills for professional readiness. For more details, contact study@swansea.ac.uk or visit our webpage.