Communication (Media And Communication Industries), Bachelor

Digital communication platforms, streaming media and online content consumption are reconfiguring how we communicate and access information. Governments, corporations and entertainment like TV, games and social media must fundamentally rethink how to capture attention in an increasingly fragmented landscape.This major prepares you to lead industries, organisations and teams through the complexities of digital disruption and social change. You will learn how to navigate the economic, cultural, technological and regulatory aspects of digital media, develop specialised skills in social media management and data analytics, and master new strategies for audience engagement.