Communication (Digital Advertising), Bachelor

Digital platforms have revolutionised advertising. There is more ability to create content tailor-made for certain demographics, facilitate ever-higher engagement with consumers, and improve measurement techniques. But brands need someone who understands how to optimise impactful messages for digital environments. This major combines creativity, audience-oriented thinking, social marketing, and problem solving to teach you how to leverage consumer insights, design effective campaigns, and measure results. There is a particular emphasis through the School of Communication on fundamental communication skills, social media management, and digital analytics.