Communication (Digital Advertising), Bachelor

In this course, you will develop expertise in planning, executing, and evaluating public relations campaigns to enhance perceptions and relationships between individuals or organisations and the public. Key skills include digital media analytics, social media strategy, internal communication, and managing issues, stakeholders, and reputation. You will gain a comprehensive understanding of the modern communication industry, including audience analysis, online data, various media sectors, and essential principles of effective communication and collaboration. This blend of PR-focused content and broad communication skills prepares you for diverse roles across industries, enabling you to design campaigns using owned and earned media to engage audiences such as employees, customers, communities, and governments. Your program includes options for a second major, minors, electives, internships, or international study tours to ensure work readiness.Application for the Bachelor of Communication involves a single QTAC code for all four majors: digital advertising, community and public relations, journalism, or media and communication industries. After enrolling, select your first major and complement it with a second major from university options or tailored studies like work-integrated learning internships for practical experience. Additionally, consider double degrees in business, information technology, justice, law, or science to leverage growing demand for combined media and communication skills in various sectors.