Communication (Digital Advertising), Bachelor

Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.  Your communication subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.  You’ll then have the chance to bring these skill sets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.  Together, your skill set will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running. 

How to apply for the Bachelor of Communication

Entry for all four communication majors goes through one QTAC code. Once in your degree, you'll be able to choose your first major (from either digital advertising, community and public relations, journalism, or media and communication industries) and round out your studies by selecting ether:

• a second major (either one of the alternative communication first major options, or any available second major option from across the university) OR
• complementary studies tailored for you, such a Work Integrated Learning internship allowing you to gain real-world work experience as part of your degree.

Digital advertising equips you with the skills you need to craft creative, compelling and targeted messages for diverse audiences.  Your communications subjects will help refine your verbal, writing and coordination skills that will be essential for high-impact advertising. From there, your digital advertising subjects will cover the latest in digital tools, strategies and analytics. You’ll learn how to create advertising, learn about consumers and media channels, study digital media analytics, and understand how consumers think, feel and behave.  You’ll then have the chance to bring these skillsets together in real-world work settings, with both industry clients providing real cases for assessment, or by undertaking work integrated learning.  Together, your skillset will be tailored to meet the needs of modern digital roles. No matter whether you plan on heading into digital copywriting, paid media strategy, search engine optimisation or a myriad of other roles in digital advertising, you’ll be ready to hit the ground running. 

Double degrees

Take advantage of the rising demand for media and communication skills across all industries by combining this course with a second degree in - 

• Business to take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles. 
• Information technology to develop a career in web design, graphic design, web application development and more. 
• Justice where digital media skills are a valuable addition for roles in law enforcement, government and private sector intelligence and security agencies. 
• Law to apply your legal expertise to jobs in the communication industries. 
• Science to effectively communicate scientific works with a strong understanding of the field.