Product Design, BA (Hons)

Product designers craft the products, services, and experiences integral to daily life. For those who are creative and passionate about shaping future interactions with artefacts and technology, this discipline provides an exciting, evolving pathway to positively impact lives.Our collaborative faculty fosters unique design styles, immersing you in industry from day one through live briefs, user-focused exploration, and hands-on creation with cutting-edge tools. In a supportive studio culture, you'll progress from sketches to prototypes, gaining leadership skills and networking via placements, competitions, and exhibitions. Developed with leading employers, the course—accredited by the Chartered Society of Designers—prepares you for roles at Adidas, Puma, Sony, and more. Highlights include live projects with Nestlé and PepsiCo, exhibitions like New Designers, and NTU's Top 15 Art & Design ranking (Complete University Guide 2025) plus 2nd in global sustainability (UI GreenMetric 2024).