Marketing, BA (Hons), with industry placement

Marketing is a vital management function for organisations, focused on influencing demand for products and services across strategic and tactical domains. It extends beyond advertising and social media to encompass diverse roles such as product development, campaign management, marketing research, pricing, and digital communications. Marketers play a key role in identifying and innovatively addressing customer needs, with a core emphasis on delivering value in a dynamic, competitive environment that combines analysis and creative problem-solving.This practice-oriented Marketing course prepares students for fast-paced careers in various sectors by ensuring up-to-date skills. Through partnerships with the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), graduates can obtain qualifications like CIM certificates and a MRS Certificate at no extra cost, plus Google Academy credentials. The programme offers options for a three- or four-year study, including industry placements, internships, and study abroad opportunities. Accredited by EQUIS and AACSB, and ranked in the UK Top 20 for Marketing, Nottingham Business School equips students with professional experience and industry-relevant knowledge to excel in the job market.