Marketing, BA (Hons)

Marketing is vital for organisations, serving as the management function that shapes demand for products and services across strategic and tactical domains. Far beyond advertising or social media, it encompasses diverse roles such as product development, campaign management, market research, pricing, and digital analysis. Marketers play a key role in identifying and innovatively addressing customer needs, with a focus on delivering value.This practice-oriented Marketing course prepares students for dynamic careers in various sectors by ensuring up-to-date skills. Through partnerships with the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), graduates can obtain qualifications like CIM certificates and diplomas, plus Google Academy credentials, at no extra cost. The programme emphasises practical experience via optional placement years, internships, or study abroad, enhancing employability. Accredited by EQUIS and AACSB, and ranked in the UK Top 20 for Marketing, Nottingham Business School equips students with industry-relevant expertise typically seen in seasoned professionals.

For more information on this course and a full list of modules, visit the course page: https://www.ntu.ac.uk/course/nottingham-business-school/ug/ba-hons-marketing