Fashion Marketing and Branding, BA (Hons)

This course explores marketing and brand strategy in the fashion and lifestyle industry, emphasizing how brands identify unique selling points to achieve market distinction. Participants will examine innovative communication methods, including strategic delivery and visual tools, while gaining practical skills in software like Adobe InDesign and Photoshop. It provides a strong foundation in marketing theory, allowing students to apply concepts through live projects and collaborations, making it suitable for strategic thinkers aiming for business roles in global fashion—without requiring prior experience in art or design.Key features include working with brands such as Asics and Lacoste, optional work placements, guest lectures, and international trips. Assessment focuses on coursework and feedback, leading to careers in brand management, digital marketing, and PR. With high student satisfaction and strong industry rankings, graduates are well-equipped for dynamic roles in the sector.

[Year One]

• Visual and Cultural Influences (20 credit points, first half of the year)

• Principles of Fashion Marketing and Branding (80 credit points, full year)

• Visual and Self Identity (20 credit points, second half of the year)

[Year Two]

• Marketing Strategy and Insight (40 credit points, first half of the year)

• Brand Environments (40 credit points, second half of the year)

There are two parts to this module. The first – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. For the remaining nine weeks of the module you have two options to choose from: Option 1: Brand Development and Promotion gives you the opportunity to work in collaboration with another course from NTU to launch and craft a new brand which fuses differing disciplines together. Option 2: Placement in Professional Practice is a work placement option giving you the chance to apply theory to real-life business situations and evidenced solutions while gaining first-hand experience of the roles and responsibilities within the fashion and lifestyle industry.

• Co Lab: Research, Exploration and Risk-taking (20 credit points, second half of the year)

• Optional module. You will also choose one 20-credit module from:

Digital Marketing & Communication Experimental Animation Buying, Merchandising and Product Fundamentals Publishing: Experimental Formats Storyboarding Typography: Use and Expression Ethical Design Motion Graphics [Final year]

• Strategic and Creative Solutions (100 credit points, full year)

- Project Me (20 credit points, full year)