Business Analytics, BSc (Hons), with industry placement

Our BSc (Hons) Business Analytics programme meets the rising need for graduates skilled in using analysis to drive evidence-based business decisions and optimise data management for enhanced performance. As data analytics fuels the fourth industrial revolution, as forecasted by the World Economic Forum, this course provides a comprehensive understanding of the opportunities and challenges in data-driven decision-making across industries, while integrating specialist knowledge with core business and management skills.The programme develops in-demand abilities for high-responsibility careers, focusing on quantitative methods, data analysis, forecasting, simulation, and programming through practical projects, presentations, and group work. It fosters transferable skills and offers modules on employability and entrepreneurship. Assessment varies by module, typically combining coursework—such as essays, projects, and reports—with examinations, ensuring a well-rounded preparation for roles in business development, consultancy, financial services, marketing, healthcare, and public sectors.

For a full list of areas studied, see the 'What You'll Study' section of the course page on our website.