Business Management and Marketing, BSc (Hons)

Kingston University offers a three-year business degree that equips graduates with practical skills and real-world experience valued by employers. Developed in collaboration with industry experts, the program reflects current trends and challenges, including marketing fundamentals, data-driven decisions, and digital technology's impact. Ranked No. 3 in London for Marketing and Public Relations (Guardian League Tables 2025), it emphasizes employability through activities like networking, hackathons, and extracurricular events. The course has earned a Teaching Excellence Framework (TEF) Gold rating for outstanding teaching and student outcomes.Students build a strong foundation in business and marketing, focusing on global environments, design thinking, digital creativity, and sustainable management. Future skills such as problem-solving, digital competency, and adaptability are integrated to prepare graduates for diverse roles in business and marketing sectors. Assessment includes exams, practicals, and coursework, ensuring readiness for the evolving workplace. Modules like Developing Effective Marketing Programmes and Social Media Strategy Development enhance career prospects across industries.

Examples of modules:

• Global Business Environments

• Business Design Thinking

• Developing Effective Marketing Programmes

• Digital Creativity in Marketing

• Sustainable and Responsible Management

• Social Media Strategy Development