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Promotional Media: PR, Advertising and Branding, BA (Hons)

Goldsmiths, University of London, United Kingdom

 
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Subject ranking

Communication and Media Studies
UK / Guardian
2nd
Communication and Media Studies
UK / QS
2nd
Social sciences
UK / Times
30th

Costs

Course feesS$33.2K / year
Entertainment, books
food & rent
S$24.6K / year
Beer S$10
MacDonalds S$13
Cinema S$20
Coffee S$6
TotalS$57.8K / year

Entry requirements

A Level BBB
Diploma 3.0
International Baccalaureate 33

Scholarships

British Chevening Scholarships
100% for tuition and living expenses
Limited quantity

Information

Course
Code
P310
Upcoming
Intakes
Sep 2024
Course
Website (External)
Pathway
Programmes
See pathways
University
Information
WHATSAPP
+65 9650 3225
HOTLINE
+65 6333 1300

Duration

3 years
Graduate
2027
About the course

Examine the rise of the promotional industries, and their relationship with media, both in the past and in contemporary society.Today, native advertising, advertorials, and new online practices have blurred the boundary between promotional content, and factual or fictional content. This programme allows you to study developments from a uniquely theoretical and practical perspective, integrating creative and critical analytic thinking.By bringing together theory and practice, this degree covers a broad spectrum of critical perspectives on promotional media and introduces a range of contemporary promotional media practices. It offers a solid basis of practical experience in promotions-based media production, and a critical understanding of the complex relationship between the media and promotional industries.We provide an experience in which theory and practice elements inform each other to produce original and critical work, and teach independent learning skills for use in a rapidly changing industry.Why study BA Promotional Media: PR, Advertising and Branding at Goldsmiths

  • Explore a range of promotional media practices, from planning and launching media campaigns, to web design, writing for the media, pitching and presentation, research skills, and learn about key aspects of digital and visual culture.
  • Come into regular contact with people who work in this sector, including on practice modules taught by industry professionals, thanks to the department’s close links with the media world.
  • You'll be able to take a compulsory work placement in your final year, allowing you to gain valuable experience in a professional setting.
  • Study a variety of critical approaches to advertising, branding, public relations and marketing, including their increasing convergence, and learn about global and transnational approaches.
  • Study and evaluate the cultural, sociological, economic, and political impact of promotional activity, and explore the growth of the promotional industry both historically and in a contemporary context.
  • Gain a critical perspective on the promotional industries and their relationships with media industries, and learn about a range of promotional media practices and key roles in promotional organisations.
  • Evaluate the impact of promotional activity on culture, society, the economies, and politics,

A local representative of Goldsmiths, University of London in Singapore is available online to assist you with enquiries about this course.