Promotional Media: PR, Advertising and Branding, BA (Hons)

This programme offers a comprehensive theoretical and practical exploration of the modern media landscape, focusing on advertising, branding, and public relations. At Goldsmiths, ranked 11th globally in media and communications by QS World University Rankings (2023), students examine the interplay of new technologies, consumer culture, and promotional practices. The interdisciplinary degree evaluates promotional media's cultural, sociological, economic, and political impacts, blending theory with hands-on skills through creative projects, industry placements, and expert-led sessions in London.In Year 1, students build foundational skills via modules like Introduction to Promotional Media and Web Design. Year 2 involves visual storytelling and advertising analysis, with options such as Media, Memory and Conflict. Year 3 includes work placements and a final project, alongside electives like Theorising Celebrity. Assessment encompasses essays, presentations, projects, and examinations, tailored to module choices.

Year 1 In your first year, you will produce a written portfolio, design your own website and become versed in promotional media and marketing theory. You'll complete the following compulsory modules: Introduction to Promotional Media: Histories, Contexts, Theories Introduction to Marketing Writing For The Media Media Arts Culture and Cultural Studies Web Design Year 2 In your second year, you’ll work to live promotional briefs, and develop visual storytelling through moving images and photography. You'll complete the following compulsory modules:T The Promotional Industries: Convergence and The Digital Visual Storytelling Understanding Advertising Creative Collaborations You'll also complete 1 or 2 option modules (30 credits) from a list provided annually by the department. Option modules may include the following: The Goldsmiths Elective Goldsmiths’ Social Change Module Future of Media Work Television and After Media, Memory and Conflict Culture, Society and the Individual Moving Image Spectatorship Psychology, Subjectivity and Power Media, Modernity and Social Thought News and Power in a Globalised Context Journalism and Society Year 3 In your final year, you’ll undertake work experience and develop your own promotional campaign. You'll complete the following compulsory modules: Visualising and Analysing Data Work Placement (Media) Final Project You'll also complete 2 to 4 option modules (60 credits) from a list provided annually by the department. Option modules may include the following: Structure of Contemporary Political Communications Race, Empire and Nation Music as Communication and Creative Practice Strategies of World Cinema Contemporary Feminist Media Cultures Digital Audiovisual Media: New Aesthetics and Practices Theorising Celebrity Political Economy of the Media Embodiment and Experience Promotional Culture Politics of the Audiovisual Social Media in Everyday Life: A global perspective Mediating Violence: Feminist, Queer, Decolonial Perspectives Virtual and immersive media experience Race and Technology Photo-journalism Arts and Fashion Journalism Podcasting Tutored Personal Research *Please note that due to staff research commitments not all of these modules may be available every year.