Promotional Media: PR, Advertising and Branding, BA (Hons)

This programme offers a comprehensive theoretical and practical exploration of the modern media landscape, focusing on advertising, branding, and public relations. At Goldsmiths, ranked 11th globally in media and communications by QS World University Rankings (2023), students examine the interplay of new technologies, consumer culture, and promotional practices. The interdisciplinary degree evaluates promotional media's cultural, sociological, economic, and political impacts, blending theory with hands-on skills through creative projects, industry placements, and expert-led sessions in London.In Year 1, students build foundational skills via modules like Introduction to Promotional Media and Web Design. Year 2 involves visual storytelling and advertising analysis, with options such as Media, Memory and Conflict. Year 3 includes work placements and a final project, alongside electives like Theorising Celebrity. Assessment encompasses essays, presentations, projects, and examinations, tailored to module choices.