Management with Marketing, BSc (Hons)

Course summary

The BSc (Hons) Management with Marketing examines how businesses communicate with consumers, develop relationships with them and influence their decision-making.Why study BSc Management with Marketing at Goldsmiths

• This degree will equip you with a comprehensive theoretical and practical understanding of management.

• You will learn about key economic, financial, and psychological knowledge bases in order to give you some of the tools you need to effectively manage and lead people at work, and engage in business creation and product/business development.

• You will identify, analyse and apply the key principles and concepts of marketing theory, learning about the ways organisations communicate with their customers and the strategies and tools they use.

• The degree will prepare you for work in large, multinational and small-to-medium-sized organisations that are global in nature, innovative, entrepreneurial and digitally cutting-edge.

• Creativity and interdisciplinarity are at the heart of everything we do here at Goldsmiths and in the Institute of Management Studies, from the programmes and modules we run, to the activities, masterclasses and lecture series they complement. Join us to embark on your own unique, important and unforgettable journey.

Year 1 (credit level 4) In your first year, you'll take the following compulsory modules: Strategic Management Foundations of Economics 1: Theories Foundations of Economics 2: Business Applications Understanding Entrepreneurship Introduction to Marketing Finance and Accounting Identity, Agency & Environment 1 Identity, Agency & Environment 2 Year 2 (credit level 5) In your second year, you'll complete the following compulsory modules as well as an optional module from across the Institute of Management Studies: Marketing Communications Consumer Behaviour Product Innovation and Management Market Research and Consumer Insight Developing an Employability Strategy The Goldsmiths Elective Year 3 (credit level 6) In your third year, you'll complete the following compulsory modules: Leadership and Talent Management International Business Organisational Behaviour Marketing Strategy Brand Management Digital Marketing and Social Media Optional modules You will also complete two optional 15-credit modules, chosen from a list provided by the Institute of Management Studies. One of these is the Work Placement module, which is completed in the summer between Year 2 and 3. Work Placement module Our Work Placement Module is your chance to dive into real-world industry experience, which not only helps you grow your network but also gives you a peek into the professional world. Please note that due to staff research commitments not all of these modules may be available every year.Year 1 (credit level 4)