Economics with Marketing, BSc (Hons)

This course integrates rigorous economic theory and applications with innovative marketing techniques, offering a pluralist and interdisciplinary approach. At Goldsmiths, students benefit from economics teaching that adapts tools to real-world problems, alongside marketing insights drawn from psychology, sociology, and management. Located in London’s business hub, the program provides access to leading professionals, career flexibility in economics, management, and quantitative marketing roles, opportunities for study abroad via the Turing Scheme, and personalized support through small classes and dedicated tutors within the interdisciplinary Institute of Management Studies.The curriculum includes compulsory modules across three years: Year 1 covers introductory economics, mathematics, and marketing fundamentals; Year 2 delves into intermediate economics, quantitative methods, and consumer behaviour; Year 3 focuses on international and public economics, consumer culture, and behavioural economics. Students also select optional modules in marketing, economics, and management. Assessment varies by module, incorporating coursework, exams, group work, and projects.

Year 1 (credit level 4) In your first year, you'll study the following compulsory modules. Introductory Economics Mathematics for Economics and Business Introduction to Marketing Marketing Management Identity, Agency & Environment 1 Identity, Agency & Environment 2 Year 2 (credit level 5) In your second year, you'll study the following compulsory modules. Intermediate Microeconomics Intermediate Macroeconomics Quantitative Economics Applied Quantitative Economics Consumer Behaviour Product Innovation and Management You’ll also choose either of the following modules: History of Economic Ideas or Economic History In addition, you will choose an optional module from the Institute of Management Studies. Choices include Accounting and Finance, Development Economics, Money, Banking and the Financial System, Entrepreneurial Behaviour, Brand Management, and Marketing Communications. Year 3 (credit level 6) In your third year, you'll take the following compulsory modules. International Economics Public Economics Consumer Culture Behavioural Economics Optional modules In your final year, you also choose 60 credits (2 to 4) of optional modules. Half of these credits will be from modules that have a Marketing theme, and the other 30 will be from general Economics and Management modules from across the department. Recent examples have included: Marketing Strategy Digital Marketing and Social Media Leadership and Talent Management International Business Innovation Case Studies Project Management Material Culture Social Media, Crowdsourcing and Citizen Sensing Psychology of Marketing and Advertising Technology & Marketing Marketing Analytics Please note that due to staff research commitments not all of these modules may be available every year.