Marketing and Management, BA (Hons), with industry placement

This interdisciplinary course draws from psychology, sociology, anthropology, philosophy, and economics to explore consumer behavior and its application in marketing and business strategy. It integrates modern trends like behavioral science and digital marketing with management principles, enabling students to analyze markets, predict consumer trends, and develop brand strategies. The curriculum combines academic theory with practical experiences, such as guest speakers and real-world projects, offering flexibility to customize studies, including options for a three-year completion or a year abroad. Core modules in the first year build foundational skills in areas like advertising, marketing principles, organizational behavior, creative strategy, financial management, and digital marketing, with opportunities for specialization in later years.Assessment involves written assignments, reports, projects, and presentations, designed to evaluate knowledge, critical thinking, and communication skills. The program culminates in a dissertation or project in a chosen marketing area, preparing graduates for careers in marketing or broader business management.

Year 1 Core modules: Introduction to Advertising covers theories of persuasion, contemporary issues in advertising such as social, ethical issues, and inclusivity. Live briefs from international organisations will be used as the assessment to give you the opportunity to apply your knowledge and skills to a professionally relevant task. Marketing Principles covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice, looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics. Managing Behaviour and Organisations focuses on managing people and organisations in contemporary society. You will learn about some of the concepts that can lead individuals and groups to behave in a particular way and apply these concepts to a range of issues including examples from your own experiences. Creative Strategy covers theoretical and practical perspective of advertising creativity and contemporary issues in advertising such as social, ethical issues, and inclusivity. Live briefs from international organisations will be used as the assessment to give you, the opportunity to apply your knowledge and skills to a professionally relevant task. Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis. Introduction to Digital Marketing draws upon the latest research in the digital marketing arena to prepare you for the future challenges of marketing in the digital world. You will explore the enormous possibilities made possible by the latest digital development such as big data analytics, machine learning, artificial intelligence, Internet of Things, Virtual Reality and Augmented Reality and examine the opportunities this brings to companies or brands. Marketing Strategy in Practice gives you an understanding of how marketing decisions are made in practice and possible responses to the consequences of those decisions. This module will extend your understanding of marketing strategy and develop your critical reflection skills.