Business and Management, BA (Hons), with industry placement

In today's dynamic business environment, innovation and adaptability are essential. This BA in Business and Management suits those curious about business operations, growth, and research-driven learning. From the outset, you'll build skills in areas like people management, technology, marketing, ethics, and strategy, preparing you for global careers. The program blends theory with practical application through guest speakers, projects such as business plan development, and a mandatory third-year placement for real-world experience. Options include completing the degree in three years or studying abroad, with opportunities to customize studies in leadership, strategy, and human resources.The first-year curriculum covers core modules like The Changing World of Business, which explores global economics and technology; People, Management and Organisations, focusing on diversity and motivation; Foundations of Effective Marketing, addressing consumer behavior and strategy; Financial Information for Managers, on budgeting and finance; Strategy in Practice, for critical strategic thinking; and Introduction to Leadership, examining personality and cultural influences. Assessment combines exams, assignments, projects, and presentations to evaluate knowledge, critical thinking, and communication skills in real-world contexts.

Year 1 Core modules: The Changing World of Business introduces the context of business. This module covers a wide spectrum such as international economics, global competition, technology, international politics, the cultural context and the legal environment. You will be encouraged to apply these concepts to a range of issues using examples from your own experience. People, Management and Organisations provides a fundamental foundation for the understanding of people, management and organisations within contemporary society. You will study concepts such as diversity management, job satisfaction, leadership, motivation and organisational culture and apply these concepts to a range of issues using examples from your own experience. Foundations of Effective covers the key principles of marketing theory and its application in both commercial and non-commercial sectors. You will study how marketing works in practice looking at areas such as consumer behaviour, market segmentation, marketing strategy, distribution, branding, communications theory, pricing and ethics. Financial Information for Managers introduces financial management and sources of finance. You will develop an understanding of the purpose of a range of financial reports looking at areas such as budget, sources of finance, capital investment and performance analysis. Strategy in Practice takes a theoretical and practical approach to strategic management and the processes of strategy-making. You will be encouraged to think critically about strategy, competition and business development so that you are equipped with knowledge and skills to manage strategy in future employment. Introduction to Leadership introduces basic leadership theories and practices in an organisational context. It examines the roles of personality, power, emotion, gender and culture in the field and addresses some of the practices that might result in leadership failure.