Marketing Management (Top-Up), BA (Hons)

Course summary

Gain the knowledge and managerial skills to succeed in a global marketing environment that is currently undergoing a series of fundamental and far-reaching social and technological changes.

• Develop the specialist knowledge and innovative patterns of thinking needed to enhance your career prospects.

• Develop critical knowledge of, and competencies in, strategic marketing management, PR and communication and digital marketing.

• Benefit from our teaching staff’s extensive industry experience (staff may be subject to change) and make the most of numerous opportunities for learning which lie beyond the University’s doors.

Why you should study this course: Fast-track to a degree Fast-track your way to a bachelor's degree in marketing management with this intensive one-year course, designed for learners holding level 5 qualifications in marketing or other business areas. London location Many of the world’s leading professional marketing communications agencies and strategic consultancies have a major base in London. You will also find a diverse range of exciting businesses, from innovative start-ups to huge multi-nationals. Industry insight Many of our lecturers possess strong backgrounds in areas such as business, marketing, digital marketing, analytics, research and PR and can offer students opportunities to mix with professional marketers from a range of industries through their extensive networks of marketing contacts. Global learning experience This course is considered from a global perspective to help you understand international marketing management issues, with the aim of preparing you for your career prospects upon successful completion. Prepare for your future You should complete your course with a clear idea of the career options open to you in marketing, whether in-house with a business, within an agency environment, or as an entrepreneur. If you’re interested in starting your own business, you could get business start-up advice and support from our Enterprise Hub.

Modules

Your main study themes are:Business You will learn how and why organisations function, and what their key business imperatives are. You’ll also explore the role and importance of marketing within the world of business.Strategic marketing Successful businesses understand that marketing is an umbrella under which all other functions should sit. So you will learn about the strategic nature of marketing and how it informs decision-making at the highest levels.Marketing communications Key to marketing is the ability to identify, describe, serve and communicate with your audiences, choosing from the huge array of tools and media available to you. Internationalisation Every module on your course has been designed from a global perspective, helping you prepare for a career within, or working with, any organisations in any part of the world. For more information about what you will study, please visit our website.

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