This BA (Hons) in International Hospitality and Tourism Management develops essential skills for careers in hospitality, tourism, and broader business contexts. It examines key industry trends, including sustainability, technological innovations, changing customer expectations, and emerging luxury concepts, while grounding students in the wider business environment. Graduates can pursue roles in tourism, hospitality, or related sectors, such as working for hotels, tour operators, airlines, or organizations in publishing, PR, journalism, IT, or consultancy, with opportunities in the UK or abroad.The program includes modules across three years, covering topics like business economics, hospitality operations, consumer behaviour, and tourism management, with options for a placement year. Assessment methods vary by module and include exams, essays, presentations, reports, and group work. The course is accredited by the Institute of Hospitality, ensuring recognition of its quality. For the latest details, visit our website.
Year 1: The Economic Environment of Business Professional and Academic Skills Introduction to Hospitality Operations International Business Cultures Contemporary Digital Landscapes Principles of Tourism Management Year 2: Revenue and Procurement Planning for HTE Consumer Behaviour Business Law for Hospitality, Tourism and Events Food and Beverage Management Project Management for Events Contemporary Issues in Tourism Placement year: UK Work Placement International Study/Work Placement Final year: Research Skills for the Services and Creative Industries International Business Strategy Sponsorship and Brand Management for Hospitality and Events Tourism Destinations Management Optional modules: Choose one from the following: Dissertation Internship Project Simulation
A local representative of Coventry University in Singapore is available online to assist you with enquiries about this course.